Rachel Beaney is a freelance social media specialist with extensive experience working on big brands like Microsoft and Samsung. She enjoys teaching businesses of all sizes how to level up their social media with strategy and killer content. When Rachel isn’t on deadline, she’s a fan of future tech, dogs and creating clay animation. Find her online on Facebook, Twitter and Instagram, or check out her regular articles over at rachelbeaney.com.
What is Rachel talking about at the summit?
How to Design a Social Media Crisis Prevention Plan in Under 10 Minutes
Creating a social media crisis prevention plan is like creating a fire escape plan – it’s easy to put off, but when you need it, you REALLY need it.
This session is a crash course helping you pull together a Social Media Issue Escalation Plan for your business.
Find out what a social media issue escalation plan includes, how to design one to suit your business, and what kind of issues to add to your plan, and how to collaborate with other departments to roll it out.
Throughout the session, we’ll be doing hands-on activities to build your social media issue escalation plan from a template, so if things go pear shaped on social media, you’re covered!