Jennifer Bourn is an award-winning designer and founder/partner at Bourn Creative, a full service design agency, specializing in premium web design and development, brand design, messaging, and content strategy services, with WordPress as her platform of choice.
Deep in the design and branding trenches since 1998, Jennifer leads workshops and speaks regularly at both virtual and live events across the country, including The Freelance Conference and the International Food Bloggers Conference. She also co-organizes the Sacramento WordPress Meetup, headed up WordCamp Sacramento 2016, and is lead organizer for WordCamp Sacramento 2017.
When not working with clients, Jennifer writes for several marketing blogs and has her own personal blog Inspired Imperfection where she shares recipes, family-friendly adventures, and candid commentary on work/life balance.
What is Jennifer talking about at the summit?
Automation Isn’t Just For Marketing
So much emphasis is put on marketing automation, email automation, sale automation, and building funnels, but what happens when all of your efforts are successful? To continue to provide extraordinary service and satisfying experiences post-sale — without stress and overwhelm — it’s critical to apply the same automation thinking to your business internal systems and processes.
In this session, we’ll look at how a design and development agency automated specific internal systems and processes to provide consistent, high-quality, high-value service, elevate the customer experience, and increase the profitability of projects. We’ll also talk about where you can apply “automation thinking” in your business and how to get started.