Standing Out in Business Without Looking Like a Douchebag

Standing out is imperative if your marketing is to have any effect at all. Brook McCarthy looks at how to define your difference in business and make a memorable impression. You’ll walk away with a rousing introduction and killer bio, bagged.

Show Notes

Hustle and Heart

Features Vs. Benefits

The Curse of Knowledge

Don’t use a five-dollar word when a fifty-cent word will do.
― Mark Twain