How to build a sustainable customer culture

A vital ingredient in any successful business is to create a sustainable customer culture. 91% of businesses say they are but only 10% of customers agree.

Every business has a culture – the important part is to know where yours sits. Is it awesome, toxic or somewhere in between?

Show Notes

Alison’s Book Getting the Right Balance: Buy from Amazon | Google Books | Kobo

Introduction to customer centricity

The 7 Pillars of Customer Centricity

Customer Intimacy by Fred Wiersema:  Buy from Amazon

The Customer Culture Imperative by Linden Brown: Buy from Amazon | Booktopia