Brian Massey calls himself a Conversion Scientist and he has the lab coat to prove it. The company he founded in 2007, Conversion Sciences, was one of the first agencies focused exclusively on website optimization.
Brian has learned what works on the web through thousands of website tests. He has seen it all.
His rare combination of interests, experience and neuroses was developed over 20 years as a, computer programmer, corporate marketer and entrepreneur.
Brian is the author of the Amazon Marketing best-seller Your Customer Creation Equation.
Brian trains marketing teams at companies like IBM. He has spoken at UT Austin, Texas A&M and Baylor. He performs at conferences including Internet Retailer, Direct Marketing Association, Content Marketing Institute and InfusionCon.
What is Brian talking about at the summit?
The days of “Launch and See” campaigns are behind us.
When behavioral data was expensive and time-consuming, it was natural to launch a campaign or website to see how it would perform. Today, you can answer almost any question you have about a campaign before you launch, without leaving your desk.
Brian Massey will show you how to integrate behavioral science into your daily campaign development with specific tools and techniques. These are the proven strategies that have made Conversion Sciences successful as an optimization agency.
What are three key things the audience will be able to do after attending your session? After this session you’ll
- Have a better understanding of your audience, its needs, and its behaviors,
- Launch tests and campaigns with greater understanding and precision, and
- Use and understand the data from your results more efficiently for future tests.